BLACKPINK ranks 2nd after K-pop singer BTS in overseas fan voting, with 74.7 million YouTube subscribers. As the group BTS declared a temporary cessation of group activities, a shock wave continues in the global pop culture world, and attention is focused on the next Hallyu group.
First of all, the most notable group is Blackpink. According to the ‘ 2021 Global Hallyu Trend Report’ released by the Korea International Cultural Exchange Agency, the best Korean singer in the K-pop field is Black Pink, after BTS.

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Even amid the COVID – 19 crisis, the influence of the Hallyu wave has grown stronger. Experts point out that BTS and Black Pink are at the center of the popularity of K-pop that leads the Korean Wave. Looking at last year’s ‘most favorite K-pop singer ranking’ voted by overseas Hallyu fans, BTS took the first place with 22 %, followed by Black Pink with 12.5 %, Psy ( 2.5 %) in 3rd place, Twice ( 2.4 %), and EXO ( 2.1 %)
The worldwide popularity of K-pop can be confirmed through their external activities. A representative example is that BTS was invited as a speaker to the UN General Assembly in succession in 2018 and 2021 , and Blackpink delivered a message to world leaders as an ambassador for the UN Climate Change Convention.

bts members

Blackpink’s influence is more evident on YouTube. As of the 16th , Blackpink ‘s official YouTube channel subscribers reached 74.7 million, ranking first among artists worldwide. Blackpink, who debuted in August 2016 , gained great popularity on YouTube from her first album activity, earning the nickname ‘YouTube Queen’ early on. In addition, in 2018 , when they signed a contract with Interscope Records, a label of Universal Music, and entered the North American market, Blackpink built up international recognition through collaboration with world-class pop stars such as Lady Gaga, Selena Gomez, Dua Lipa, and Cardi B.
The composition of members who experienced various cultures, such as Jisoo who lived in Korea, Rosé who grew up in Australia, Jennie from New Zealand, and Lisa from Thailand, is also considered a major background for broadening their global influence. In particular, experts analyze that Lisa’s presence has contributed to the formation of a large-scale fandom based on online platforms such as YouTube and TikTok, as she has gained explosive popularity in Southeast Asia.